From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Molly Carol RedgroveMost interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.
Molly Carol RedgroveAvoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.
Gary van BroekhovenDiscover 7 key human motives that shape behaviour. Learn how to apply them in UX and marketing to design experiences that truly resonate with users.
Gary van BroekhovenLearn to use behavioural design patterns ethically; guide user actions effectively while staying transparent, respectful, and user-centred.
Gary van BroekhovenLearn how service designers can harness consumer psychology to craft intuitive, persuasive experiences that delight users and drive meaningful results.
Gary van BroekhovenExplore the psychology behind brand loyalty—how trust, emotion, and identity drive repeat customers and help build lasting brand relationships.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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